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to be a search engine optimizer. what the hell are you talking about? you are going to be a search engine optimizer? what is search engine optimization? the whole industry came out of nowhere, because if i am in the tennis shoe business, whose tennis shoes, first when you put 10 issues in google? it produced a multibillion dollar industry overnight. billion knows when a more people start applying their brains to the problems of the world, what new jobs and industries will emerge. there is only one thing i can tell you him and that is in this hyper connected world, every job, every middle-class job is either going to go up, out, or down faster than ever. that is, it will require more education, whatever it is, if it is going to be --or people will be able to compete for it, and it will be outsourced to history has t faster than ever. connectivity hyperkineti will do. >> ok, right here in the aisle in the red. i have been taking a lot of courses and have been having so much fun. i resonate with that issue of -- everybody has access to. the question is people, how they come in and how they f
's a much better way than a one size fits all search engine. having search engines optimized for what you're already doing. >> rose: what does that mean for google? >> i think google has an enormous strategic problem. i think of google as a genius company. microsoft anding into rl the most disadvantage bid apple. they were monopolists of the world of wired internet, back on p.c.s. microsoft had 96% share of operating systems five years ago and google had -- >> rose: 95% five years ago? >> yes. 96% five years ago. >> rose: windows was 95% of operating systems? >> of connected operating systems so they were just competing with macintosh. then i.o.s. and the apple products come and today smart phones are half of all connected devices. so microsoft lost half of the market. so it went from 96% to half of that simply because of not participating in smart phones and the case of google search went from being the most important application in the wired web to a not very important application on mobile and so even though google's share is higher on mobile than desktop, people are doing fewer searc
. they say that i want to be a search engine optimizer. and i said kumble will be talking about? you can't be an ophthalmologist or lawyer and if you're going to be a search engine optimizer? well, what is search engine optimization? well, it came out of nowhere, the whole industry. so this became a huge economic event, producing a multibillion dollar industry overnight. so god only knows when a billion more people start buying their brains to the world. what new jobs will emerge? there is only one thing i can tell you. that is that in this hyper connected world, every job, every middle-class job, it is either going to go up, out, or down faster than ever. it will either require more education, whatever it is, and it's going to be a decent job, more people in the world will be able to compete for it and do it in different ways and it will be outsourced to history more fast than ever. that is what it is doing. every job today's going up and down and down faster than ever. >> wow, okay, here in the aisle in the red. >> hello, i am from the working class of 1979. and i have been taking a lo
the company is going to improve their deal quality, density, with search engine optimization as well. >> i cannot remember anything -- the last i purchase anything on groupon. can you? >> i have not purchased anything on groupon. >> we will be back in just a minute. ♪ >> live from bloomberg headquarters in new york, this is "market makers." >> welcome back to "market makers." i'm scarlet fu in for stephanie today. >> we have lots to cover including jim whitaker, the c.e.o. and chairman. >> the new c.e.o. at g.m. it hasn't been formally announced. >> it has been. we broke it earlier. >> it's not a bloomberg exclusive. these are the top business stories around the world. changes at the top. chip wilson steps down as chairman of lululemon. and portevan replaces christine day. lululemon had to recall from sheer yoga pants earlier. black fish criticizes sea world for the way performing whales are treated. three music acts have been canceled -- they canceled concerts at sea world park. willie nelson, heart and bare naked ladies. they call black fish a dishonest move. in johannesburg, leaders a
misperception that they are erasing information. a lot of what they're doing a search engine optimization. it is building technology to push those results to the back. issues thatme people believe they have now gotten rid of this bad information. it is still there. it is just push done in terms of relative scores so does that come up as highly. we have another question in the front. >> what happens if social intelligence misinterpret a piece of information that it finds, a screen shot somebody at a racist rally? informationng that and misinterpreted. you be liable for negligent misinterpretations th? --i will leave that in situ i will be that information. leave that information. we're looking for an objective set of information. resolutionwe have a process is to enter a situation where we are able to miss identify something and the employer were to inform the applicants they were going to take the adverse actions. that is the exact reason we have this process, so they can come to us and we can generate a new report. >> theoretically the employer cannot fire a person because of the controv
in particular, in some cases, look, they're hiring a search engine optimization company, helping them clean up negative review. that's what this was. imagine trying to find a contractor and some 17-year-old has written the posting. >> i use it a lot but i think the key is maybe being a skeptical user. know how to read them and what kind of things to look for. >> when you see a billboard on the side of the road, you know it's an advertisement. look for specific information. anything that's general or just, hey, it's great, don't believe that. look for specific information. compare reviews across different websites. you have to use your common sense. if it sound like something that isn't specific enough about this business, know there are real reviews and fake ones, too. it is false advertising. those are the laws in new york that the attorney general is going after, false advertising. be a skeptic, that's right. she called it her bs radar. >> i'm happy that you got an attorney general doing his job and going after these things but come on, really, did you think they were all real. >> news flash
they're doing is really just search engine optimization which is just building technology to push those results towards the back of the search results. so there are some issues that people believe that they now gotten rid of this bad information to actually it is still there. it's just pushed down in terms of relevance scoring for the search engine so it doesn't come off as highly. >> i like to think they displaced the information. >> they bury it and it comes up on page five of your google search instead of page one or whatever. >> another question. [inaudible] there's a screenshot of somebody at a baby shower. and you pass along that information. and adverse pursuing comes from the. could you be liable for negligence? >> whether or not we can be liable, i would leave that answer -- >> have you experienced that? >> we have not had that experience. to reiterate a couple of points, we are looking for a very unchecked a set of information and the reason we have a dispute resolution process is, in a situation where let's say an air were to occur and we were to misidentify something and the
of what we do, i mean, i guess the scary part is when you feel like you've become a slave to search engine optimization. >> what's crowded out? at the "new york times" where you -- >> how does any story that takes real investment, i mean, look, when you read the paper every day, there's lots and lots of intelligent sounding stories in that paper, okay? they are still intelligent. if you know them from the inside and you've done them for 20 and 30 and 35 years, you do know that there's a quality to many, many of the stories, done in a day what used to take a week, okay? i mean, there's a classic example is -- i'm not a story every story is great, but it has to be valid, do something, and back in the mid-1980s when nobody in this town -- everybody in hollywood talked about what a monster he was, running entertainment business out of caa, and is corrupt, evil, crooked, whatever, and there was never one single newspaper story about him, none. he prided himself op doing this in the dark. i'm sitting on the "wall streett journal" citying, well, screw that, we'll get him on the front page of the
Search Results 0 to 16 of about 17 (some duplicates have been removed)

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